Marketing Communications Plan Essay Example | Topics and Well Written Essays - 2000 words

Marketing Communications Plan - Essay Example - introduce new ways and new experiences of eating chocolates, given the technological advances in the manufacturing process, i.e. sugar-free chocolates, chocolates with fruits and nuts, chocolates with cereals, etc. - While there is common notion that chocolate purchases decline during economic recession, there are reports that suggest portion of the consumer budget is being used for personal indulgence, as indicated by the decline in savings ratio during economic downturn. Strategic communications must be able to target this market that will spend on chocolates for indulgence in spite of economic downturn - Strategies should include campaigns that will highlight the lingering good feelings resulting from eating chocolates at a time when negative sentiments brought about by economic recession dominate the general mood of the public Given the above objectives, the marketing communication efforts should be able to contribute to the overall target of the chocolate confectionary industry to grow by as much as 17 percent in the next five years, or an increase of two percent in real terms. Message 3 – Chocolates are produced by corporate citizens who give back to society what it has received from the public. It practices social responsibility and looks after the welfare of the community where it operates. To communicate effectively, the promotional mix efforts will have to hire advertising agencies to develop effective sales ads; sales promotion specialists to design targeted sales promotion programs; direct-marketing specialists to build database and interact with customers and prospects by mail and telephone; web developers/graphics design artists/IT experts to develop and maintain the marketing campaign online, and public relations firms to supply product publicity and develop positive image for chocolate products and the chocolate-eating habits. What is important in the marketing

Questions Essay Example | Topics and Well Written Essays - 250 words - 32

Questions - Essay Example record of assembly-line workers and evaluate their performance with the help of deciphering the ratio of mistakes committed by each of them over a specific period of time and appropriate rewards and punishments are allocated based on the data gathered by the system as well (Gupta & Banerjee, 2013). Additionally, performance discrepancies are covered by offering training modules while; employees with exceptional level of leadership qualities are developed into future managers. The leadership capabilities are often noticed by observing behaviors of employees and HRIS is of little help in this regard. The strategic planning of Human Resource of an organization is done by applying HRIS because the company’s secret of development lies within its quality of workforce and therefore, talent need assessment is an imperative advantage of HRIS. The employees who are emotionally sober with tolerant behaviors and open minds are considered ideal for expatriation. The Employee Self Service is a robust web based application which allows the employees to manage their account details, contact information and they can also apply for leave through the same mechanism. The employees must be informed to use ESS via giving them repetitive notifications and finally, in my experience, all employee related issues must be entertained through a web portal only so that people do not have any other option but the usage of ESS as a tool of reporting their issues to higher