Corporate Strategy on Human Resource Management

Question: Discuss about the Corporate Strategy on Human Resource Management. Answer: Introduction Human resource management is considered as one of the most vital aspects of the organization that helps in various processes of organizing the firm. It deals with all the matter in relation with the internal environment of the firm (Fee, 2014). Basically the purpose of the human resource management is to maximise the productivity of the firm by optimizing the efficiency of the employees associated with the organization. The human resource manager is associated with the maintenance of the objectives and goals of the firm (Armstrong Taylor, 2014). It adheres to the needs of the individual authorities associated to the organization, yet, it even keeps the mission and vision of the firm intact. Human resource management aims at applying a tactical approach to the attainment, inspiration, development and management of the firms human resources. In this present report, the case study of Colby furniture is taken into consideration. The company is a furniture-manufacturing firm of Australia. One of the most crucial human resource problems of the company has been taken into consideration in this report. After the problem being stated, the analysis of the problem would be done with the help of certain strategic management approaches to be taken into consideration. A change action plan would be stated that would help in acknowledging a solution to the problem o the firm. This report helps in acknowledging to the real life problems that are noticed within the firm and their solution with regards to the human resource management theories. Background of the company Colby furniture is an Australian owned company that is operated in the country itself. The company manufactures high quality furniture from the households of the country. The major specialities if the organization is to manufacture goods that are conventional, modern, up to date and profitable upholstered lounge and dining furniture. The craftspeople uphold an unconditional commitment to quality at all stages of manufacture, as our purpose, from the start of production to finishing point of all items of furniture, is to totally persuade the customers requirements. Colby furniture's miscellaneous range of bothconventional and up to date furniturecan be customised to the individual requirements, allowing the consumers to create their own personalised design to your own specifications. The organization is framed and managed by the various levels of management within the firm. Among those, management teams the one, which look after the over, ability and issues prevailing in the organization are the human resource team. The human resource management team of the firm looks after the whereabouts of the firm that would directly and indirectly affect the firm. Issues in the company Being in the manufacturing industry, the company needs to invest a lot on its assets and machines that should be for the projected progress of production in the industry. Providing its customers with a wide variety of services and varied range of products, the equipments that are used in the firm are quite expensive in nature (Storey, 2014). Along with the equipments used, the professional that are associated to the manufacturing firm is f the highest grade. They provide the consumers with the most efficient products. Due to the high quality products sold by the firm, there is a relative high demand for the products of the Colby furniture than its competitors in the country. The orders of the firm are quite aware of their value and they know how the firm is dependent on their productivity. Taking an advantage of such a case, one of the most crucial problems that is faced by the organization in todays time was that the employees were at unrest within the firm. There was a high degree of employment turnover rate and constant conflicts within the association that would be conducted on the basis of wage incrimination by the firm. This wage incrimination would affect the productivity of the firm. One of the most crucial problems faced by Colby furniture was the high employee turnover rate. The employee turnover rate is due to the dissatisfaction, which the employees achieve after working in the Colby furniture. The dissatisfaction that is gained from working in the association is due the low wages that are attained, comparison among the workers and less acknowledgement of their values in the association. This led to a great deal of misconceptions among the employees prevailing in the association. It adversely affected the production rate as the ability of the workers directly affects the people. This adverse situation is a deep fact of thought for the firm. It has been a matter of concern for the firm as the company is not being able to manufacture the same form of furniture and products as they did before. The firm must undertake rigorous actions against such an issue and handle it in a much matured manner (Purce, 2014). This matured manner would help the company to cope up with their productivity and raise their standards as before. Analysis of the issue Strategic human resource management is the art of drawing, increasing, rewarding and retaining the employees of the organization. This is done in order to benefit both the employees as individuals and the organization as a whole. The human resource departments that practice the strategic management approach take every decision in the firm in accordance to the goals of the firm. Strategic human resource management approaches helps in retaining the success of the organization by maintaining the mission, vision and objectives of the firm (Jackson, Schuler Jiang ,2014). When a plan is strategically developed in a firm, then the recruitment, training, and compensation is based on the goals of the firm. It ensures the firm regarding its success by strategically framing the internal framework of the organization. It helps in acknowledging all the problems prevailing within the organization and thereby creating various plans that would further help the firm in attaining utmost productivity. The issue of high employee turnover rate in the organization is considered as one of the most serious issues prevailing within the firm. The firm could address this high employee turnover rate within the firm by following the strategic human resource management (SHRM) approaches (Sparrow, Brewster Chung, 2016). These approaches would help the firm in framing such policies and plans that would address to the problems of the firm long with finding out the most effective solution to such an alarming issue. HR departments are charged with analysing the transforms that require to occur with each 'player' or department and supporting them in strengthening any flaws.SHRMthen is the procedure of using hr techniques, like training, enrolment, recompense, and worker relations to produce a powerful organization, one employee at a time (Gatewood, Feild Barrick, 2015). Colby furnitures should follow certain strategic plans in order to control the increase in the employee turnover rate of the organization. The most important policy that should be undertaken by the firm is to analyse a reward system. This reward system would acknowledge the hard work of the employees of the organization and would reward them with attractive memorandum that would provide them with the incentive of performing better in future. The competitive level of the employees would increase which would further raise the scope of the firm of raising their productivity. The reward program must be associated with various policies of incentives to be followed by the firm. These incentives must be quite effective in nature in raising the loyalty of the employee towards the organization. These two strategic policies would help in reducing the employee turnover rate of the firm. Change plan The change plan that should be followed by the organization to implement the strategically framed structure of the firm should be stated as follows in the gantt chart below: Principal activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Proposing the firm with improvement programs Analysing the opportunities and threats employee turnover rate in the firm Framing the strategies related to lower employee turnover rate Preparation of companys reward program Issuing various incentives to the employees of the firm Engaging into various meeting with other management team of the firms. Conducting meeting with the labour unions. Approaching the employees with extra benefits. Recruiting management that would access to the needs of the firm. Analysing new employee turnover rate of the firm Calculating the sales, revenues and profit generated from the strategy. The above stated Gantt chart helps to prepare as well as plan the market approach that requires to be followed in the first year of market development by Ceylon biscuits limited. These plans implements a variety of steps such as : Proposing the firm with improvement programs Analysing the opportunities and threats employee turnover rate in the firm Framing the marketing strategies related to lower employee turnover rate. Preparation of companys reward program Issuing various incentives to the employees of the firm Engaging into various meeting with the other management teams of the firm Conducting meeting with labour unions. Approaching the employees with extra benefits Recruiting management that would access to the needs of the firm Analysing new employee turnover rate of the firm Calculating the sales, revenues and profit generated from the strategy. Conclusion The human resource manager is associated with the maintenance of the objectives and goals of the firm. It adheres to the needs of the individual authorities associated to the organization, yet, it even keeps the mission and vision of the firm intact. Human resource management aims at applying a strategic approach to the acquisition, motivation, development and management of the firms human resources. Colby furniture is an Australian owned and is operated in the country itself. The company manufactures high quality furniture from the households of the country. One of the most crucial problem faced by Colby furniture was the high employee turnover rate. The employee turnover rate is due to the dissatisfaction, which the employees achieve after working in the Colby furniture. The firm could address this high employee turnover rate within the firm by following the strategic human resource management approaches. These approaches would help the firm in framing such policies and plans that would address to the problems of the firm long with finding out the most effective solution to such an alarming issue. The most important policy that should be undertaken by the firm is to analyse a reward system. The reward program must be associated with various policies of incentives to be followed by the firm. These incentives must be quite effective in nature in raising the loyalty of the employee towards the organization. These two strategic policies would help in reducing the employee turnover rate of the firm. Reference Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Brewster, C., Mayrhofer, W., Morley, M. (Eds.). (2016).New Challenges for European Resource Management. Springer. Fee, M. C. (2014). Human resources management. Gatewood, R., Feild, H. S., Barrick, M. (2015).Human resource selection. Nelson Education. Jackson, S. E., Schuler, R. S., Jiang, K. (2014). An aspirational framework for strategic human resource management.The Academy of Management Annals,8(1), 1-56. Purce, J. (2014). The impact of corporate strategy on human resource management.New Perspectives on Human Resource Management (Routledge Revivals),67. Sparrow, P., Brewster, C., Chung, C. (2016).Globalizing human resource management. Routledge. Storey, J. (2014).New Perspectives on Human Resource Management (Routledge Revivals). Routledge. Corporate Strategy on Human Resource Management Question: Discuss about the Corporate Strategy on Human Resource Management. Answer: Introduction This report critically analysis the role and function of Coco Cola manager in Australia. Additionally, it also discusses the challenges that face by managers in the current changing period. Along with this, it also demonstrates the impact of values, ethics, and diversity of Coca-cola culture. At the same time, it also shows the behaviors and performance of Coco-Cola executives. Further, it discusses Organizational theory as well as it also presents the organizational ethics and ethical practice. There are three kinds of roles that are performed by Coca-Cola managers such as interpersonal, informational, and Decision role. It will be effective to meet the specified goal along with gaining the profitability of Coca Cola (Beardwell, et al., 2014). These roles are discussed below: In the interpersonal roles, each level of Coca- Cola manager gives their contribution in business operation to meet objectives. Due to this, top, middle, and down level of managers effectively communicate with each other to perform different activities such as planning, organizing, directing or leading, and controlling (Brewster, et al., 2017). Informational roles can also be effective to operate the business. Additionally, there are three kinds of roles that will be considered by Coa-Cola like recipient, spokesperson, and disseminator role. Moreover, through recipient, a manager receives data regarding the operation activity of Coco-cola. Besides this, from the utilization of disseminator role, executive of Coca-Cola moving the data to subordinates. Afterward, the spokesperson will transmit the data delivery in outside of the company. In the decision role, Coca-Cola considered different activities like entrepreneurial, negotiator, resource allocator, and disturbance handler role. It will be appropriate to decision making about the business activity of Co-Cola. Function of Executives of Coco-cola The executive of Coca-Cola can perform different kinds of managerial function in the business operation such as planning, organizing, staffing, directing, and controlling (Chelladurai and Kerwin, 2017).These are discussed as below: Planning can be important to identify what will be done in future. In this step, the manager of Coca-Cola explains which activity can be imperative to complete the task in upcoming period. Coca-Cola can incorporate some activities named enhancing advertising, sales staff, and inventory. An executive of Coco-Cola can use each activity to effectively accomplish the task of organization. In this step, a manager can organize material and each activity of Coca-Cola on behalf of their plan. They also assign the activity to the subordinates to perform the task (Friedman, 2016). Staffing can also be important for a manager to run the business operation in long term. Manager recruit, select, train and develop the employees to meet the goal of Coca-Cola. In addition, it can be said that human resource department is significant to complete the task in specified time and cost. An executive of Coca Cola is needed to more focus on leading the employees as compare to the planning, organizing, and controlling to accomplish the objective of the company. Directing can include some factors such as motivation, guide, communication, and encourage. It requires executives to assist the employees to solve problem appropriately (Gitman, et al., 2015). Controlling is crucial parts of managerial function because of effectively operates the business and meet the goal of Coca Cola. Additionally, it can also be said that the manager of Coca-Cola can control all the activity of subordinates to complete the task in less time as well as manage the issues at the working place. Along with this, the controlling process can also be effective to mitigate the issues regarding the conflict and make a positive environment. Challenges faced by managers in current changing business scenario In the current business scenario, Coco Cola managers have faced many issues in an organization such as management of resources, increased competition level, market research, and consumer loyalty. Others challenges are uncertainty, regulation, and risk management, problem-solving, and addressed appropriate staff (Jaques, 2017). Values can play an imperative role to make a positive image of Coco-Cola in the marketplace. It demonstrates image as combined sets of management values that orient its team and lead their predictions and divisional actions. Moreover, it can illustrate that an appropriate value can support to increase the productivity, efficiency as well as creativity at the working place. Ethics can also be vital for a company along with workers it is because it leads to increase the productivity of company in long-term. In addition, it can also be said that ethics could be a principle to regulate the behavior of workforces at the working place. Ethics can direct impact on both small along with the large organization. In addition, it can be said that the unethical behavior of a firm can direct impact on the financial situation of Coca Cola. In oppose to this, it can be illustrated that there are some elements which are same in the company like psychology, medicine, and law (Pimenova, et al., 2016). Diversity also influences the performance of Coca Cola. In additionally, diversity can be occurred by the different interest of people at working place. It can play a major role in creating the complexity to accomplish the task of an organization. At the same time, it can also be said that Coco-Cola can use many strategies to reduce the diversity issues at the working place along with focusing on change the diversity issues into the strength of the company (Purce, 2014). Role, behavior, and performance of managers within that organization There are some activities that will be considered by the executive of Coca-Cola. These are discussed as below: The executives can help each staff member in their daily activity in order to accomplish the aim of the organization. Managers also play an imperative role to determine the responsibilities and roles of employees to decline the complexities regarding the work. At the same time, it can also be said that clear role can enhance the productivity of Coco-Cola in long-run. It selects an appropriate candidate from the interview method to perform the activity of an organization. The manager of a company can also offer training and development to their employees for improving the skills and improve the situation of the company (Rozman, 2017). The organizational theory could be used by Coca Cola to deal with problems of working place (Storey, 2014).Henry Feyol determines many theories related to the organization are deliberated as below: S. No Theories Result 1 Diversification of work Theory of diversification of work can support to classify the job of the workforce that could reduce the extra effort of workforces. Along with this, it can also help to increase the employee productivity in the upcoming period. 2 Top management or expert It can offer responsibilities regarding their work. In addition, it can also be said that without expert subordinates cannot accomplish task appropriately. 3 Discipline It can be effective to guide the employees towards their role to accomplish the objective in the limits. At the same time, it can also be said that the discipline can direct impact on the productivity of Coca-Cola. 4 Control Main head of the company can direct the organizational function. 5 Direction One main head of the company can make the same objective all members of the organization. 6 Diverse interest of workforces In a group, each member has different interest regarding the same activity. It can directly impact on the working style of the workforce. It could also create difficulties to meet the same organizational objective of the company. Hence, it can create the major problem for Coca-Cola in Australia (Thompson, 2014). 7 Compensation Compensation can also impact on the image of the organization. It could be appropriate for both companies along with workforce. 8 Centralisation It demonstrates the level of performance which could be depending on the performance quality of managers as well as company size. 9 Scalar chain It presents lines of managers from top to low level. 10 Command From this theory, a manager can able to select an appropriate person for performing the organizational activity. Since a right individual could make command on the function of management. 11 Equity A combination of justice and harmony towards the workforces can support to make a positive environment at the workplace. 12 Stability of tenure of personnel Through this theory, the employee cannot be frequently terminated, transfer, and change who have appointed in the organization to perform the task of an organization (Voinea, et al., 2015). 13 Creativity In this theory, an organization allows to each employee for contributing their innovative idea to meet the organization goal. It will be a direct impact on the growth of business in long run. 14 esprit de corps Harmony could be important for a company to inspire the workforces to work with the team and meet the specified goal (Wynarczyk, et al., 2016). Organizational ethics and ethical practice Organizational ethics and ethical practices can support to make a favorable relationship with the society. It can also support to keep moral courses in unexpected movements. It can support to the company for robust teamwork and efficiency. It will also help to the workforce to improve the growth and productivity systematically. Ethical practices in an organization can eliminate the possibility of crime. Ethical programs could support to manage the values linked with strategic planning, diversity management, and quality management. In addition, it can also be said that such activity can be more beneficial than other (Schwappach, et al., 2015). It can also promote to make a positive image in the market. Consequently, it will improve the financial condition of the company in long-run. Conclusion From the above discussion, it can be concluded that managers play an effective role to manage each activity of Coca- Cola. Managers play an imperative role to accomplish the task of Coca Cola in long-term. It can also be summarized that the organizational theory can support to gain the efficiency as well as the growth of the company in long-run. Finally, it can be interpreted that ethical practices, values, and diversity can influence the performance of Coca- Cola in long-run. References Beardwell, J., Thompson, A. (2014).Human resource management: a contemporary approach. USA: Pearson Education. Brewster, C., Hegewisch, A. (Eds.). (2017).Policy and Practice in European Human Resource Management: The Price Waterhouse Cranfield Survey. USA: Taylor Francis. Chelladurai, P., Kerwin, S. (2017).Human resource management in sport and recreation. USA: Human Kinetics. Friedman, M. 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